FAIRTRADE

I have decided to go with the Fairtrade brief as I support and feel strongly towards the scheme of helping less fortunate and underpaid workers. I think being passionate about the programme will come in handy and help me in my animation.

What is Fairtrade

"Fairtrade is a trading partnership that focuses on sustainable development for poorer producers, by providing better trading conditions, raising awareness of their situation, and campaigning. Its purpose is to create opportunities for producers and workers who have been economically disadvantaged or marginalized by the conventional trading system. If fair access to markets under better trade conditions would help them to overcome barriers to development, they can join Fairtrade."

Fairtrade is a tool for development that ensures disadvantaged farmers and workers in developing countries get a better deal through the use of the international FAIRTRADE Mark.


http://www.fairtrade.org.uk

The Fairtrade Mark guarantees:

  1. Farmers a fair and stable price for their products.
  2. Extra income for farmers and estate workers to improve their lives.
  3. A greater respect for the environment.
  4. Small farmers a stronger position in world markets.
  5. A closer link between consumers and producers.




Countrys Receiving Fairtrade
  • Globally, an estimated 5 million people – farmers, workers and their families – are already benefiting from the Fairtrade system. Fairtrade is currently working in 58 developing countries, with 464 producer organizations and 515 registered traders who commit to agreed trading standards (including payment of minimum Fairtrade prices and social premiums) and independent audit of sales.
  • Africa is the fastest growing region within the Fairtrade network with approximately 124 producers organisations currently certified to Fairtrade standards. The range of products African producers are bringing to UK markets includes tea, coffee, wine, cocoa, honey, nuts and fruits. Much of the work in expanding this work has been made possible with grants from the UK Department for International Development and Comic Relief. (see policy document Fairtrade Supporting Farmers to Make Poverty History for a full list of 20 African countries and other supplementary information).
The Fairtrade Foundation
www.fairtrade.org.uk/press_office


























Inspiration

http://www.youtube.com/watch?v=NZpUwCfINh8   (Short film on Fairtrade)

 Similar Animations

This is a short animation from a similar company company to Fairtrade called 'Trade as one'. The reason why I have looked at this short film is because I would like to use a similar animation style. I think the simple yet affective use of a 2D animation puts across the point of helping others really. I will use this to help me start putting my ideas into action when producing my own 2D animation for Fairtrade.

www.youtube.com/watch?v=8JfGki00T0c&feature=related


Ideas

For my animation instead of promoting why we need Fairtrade and going down the obvious path of showing depressing pictures of less fortunate people in the third world countrys, I have decided to base it on a celebration of fairtrade. My target audience will be the young generation of today as they have the longest life value which I think is important.
  • Quick 
  • Trendy
  • Affective
  • Funny
  • Inspiring
  • Different
Idea 2

Through further investigation into this project I have decided to change the way I'm going to animate my advert. My original idea was to do it on flash, however, I have now decided to do it as a stop motion. I think this will be a strong animation and I am confident it will have a positive out come.



These are some images of a popular programme that previously used stop motion. They keep it very simple, however the outcome is very effective. This is something I have taken into consideration when doing mine.

This is another stop motion I looked at to help me get a good understanding of stop motion. This guy has done a very simple but effective concept just using post it notes which has been done very effectively with  great outcome.

http://www.youtube.com/watch?v=BpWM0FNPZSs

Characters For My Animation 

These are my three characters I am going to animate with. I have kept them quite simple, however I think they show real character and I have tried to make them with a slightly humorous feel to them. I had to do two angles of my main character as he does a walk cycle and its necessary for him to be shot from the side angle. For the front view I have split the character into 9 different parts this gives a good mobility for smooth and clean animation. I connected all parts with paper fasteners. A problem I ran into when doing this was it affected the look of the character as they are visible. A way I could improve this for next time would be to edit them out on the final animation.



'Front View'
  
'Farmer'

Evaluation

I really enjoyed this project and working with stop motion is something I'm passionate about, however in the future I think using a different software such as flash or Maya would advance my animation and improve the quality. When animating I found trying to keep it smooth and in sync a bit of a problem as some parts of the animation needed to be slower than others, this is something i need to take into consideration next time. I found using different textures in my animation came out well as 2D and 3D contrasted well. Overall I think my animation came out well however a few tweaks will improve my next animation when using stop motion.