Monday, 2 May 2011

Flake Advert

Group Project

In this project we were assigned a group with fellow students on our animation class, however, we also joined with the illustrators and advertisers. we were asked to produce an advert for a sweet and we decided to choose the flake chocolate bar.

Before the flake idea we also came up with
other chocolate bar ideas and thought about the different color schemes
  • Aero (brown)
  • Crunchie (Gold)
  • Dairy Milk (purple)
  • Minstrels (dark brown)
  • Malteasers (red)
FLAKE

Texture
  • Flakey
  • Stick
  • Multiple Layers
  • Crumbly

Target Audience
  • women
  • ages 25-35
Advert Themes
  • Working mum
  • Reward for working so hard
  • 5 minutes of happiness to them selves
  • Flake away
  • Break
  • Flake out
Ideas
  • Accessories for girls
  • Always have one on you
  • Every thing chocolate
  • Trees
  • Houses etc
  • Turning into chocolate
About The Flake




Flake chocolate bar is a crumbly milk chocolate bar. The first flake was made in 1920 when an emplyee at one of the factorys liked the texture of the chocolate folding backwards. The Flake is produced in a factory in Ireland, Dublin.

Flake remained as two variants until 2000 when Cadbury launched Snow Flake, a white chocolate version of Flake. In 2003, Flake introduced a version coated in dipped chocolate, followed by a Praline coated version in 2004. Flake Moments were also introduced in 2004 with bite size pieces perfect for sharing.

The Flake Girl is an enduring sight of the large and the small screen. She was first advertised as a ‘Sixpence-worth of Heaven’ in the 1950s and 60s, known as one of the most sensual sights on TV for the era. Iconic Flake advertisements are well-known for their seductive undertones as the Flake Girl slowly unwraps and enjoys her ‘Flake moment’. The latest additions to the Flake Girl alumni are Australian model Alyssa Sutherland in 2007 and musician Joss Stone in 2008.

In June 2010, Flake launched a new TV ad. Gone are the familiar dulcet tones of the "Only the Crumbliest, Flakiest" jingle and the famous "Flake Girl" succumbing to the mouth-watering chocolate. Instead the beauty and delicacy of the Cadbury product take centre stage in the mesmerizing execution, represented simply by one girl and her yellow dress.

Taking three weeks to create with 200 metres of fabric, the yellow dress becomes an analogy for the beautiful folds of the Flake chocolate itself. As the model spins slowly, the ruffles of her yellow dress swirl around her and delicately envelope her.

http://www.cadbury.co.uk/contact/PressCentre/Brands/Chocolate/Pages/Flake.aspx

History of Chocolate

Cocoa trees grew wild in the jungle, and they used them to make a spicy, rather bitter drink for special occasions. Centuries later the Aztec Empire fell, and the Conquistador Hernan Cort├ęs brought cocoa beans back across the ocean to Spain.

Gradually chocolate spread across Europe – it was the fashionable choice of Kings and Queens, the nobility and the rich, just like caviar or champagne today. At the end of the 19th Century milk was added, and at last someone devised a way of making chocolate to eat as well as to drink. But it wasn’t until the 20th century that chocolate became affordable for everyone.

So chocolate has been on an epic journey, but its popularity is enduring: prized once by Aztec warriors and today by millions of people around the world.

http://www.cadbury.co.uk/cadburyandchocolate/historyofchocolate/Pages/thehistoryofchocolate.aspx

Previous Flake Adverts

Once i had done some good background information into the Flake I decided to look into the advertisement of flake and research the old an new adverts from Flake chocolate bar.





Story Boards

Once we had all done background information on the chosen chocolate bar flake we had to all come up with a storyboard of an advert idea.

FLAKE OUT

For my story board I have chosen yo go with the catch phrase or theme 'flake out'

  • My character who I have made a young man which was not the original Target audience, however I thought trying out a different age group my help or come in handy for the group when sharing ideas in the future.
  • The basic story is the young man goes through a very unfortunate day and runs into a whole cycle of bad luck when doing his normal day routine.
  • It comes to the end of the day when he is completely shattered and stressed from his day to find a flake bar on the table and he goes to his arm chair and forgets about his worry's and 'flakes out'.















































Once we had all come up with our ideas we came up with the three best ideas we thought were suitable for the advert and started work on them
  • Story boards
  • Character designs
  • Posters
  • Color schemes
  • Animatics etc







































Aniamtic



Character Design



















Animation and Sounds

Once we were ready to start the animating Claire and Rebecca took control of the 3D as they are a lot better and more confident using the programs. However I still played a part, suggesting and commenting on how to make the animation better. I was also enrolled to take care of sound effects and voice overs for the animation and began my research.

Sounds
  • Plains
  • Crowds talking
  • Voice overs
  • Sound effects
All audios and sound effects are on a usb.


Link

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